Meta CreatorLab

In the booming content economy where everyone wants to be a creator, Instagram wanted to launch CreatorLab. An educational resource designed specifically for creators, by creators. In this campaign we collaborated with 14 creators to churn out 45 reels. Each reel covering a different aspects of content creation journey.

Creative Team:
Rahul Arcot, Gagandeep Bindra, Kajol Jeswani, Akash Mejari, Nikhil Kamble