Big Billion Days Cover-ups

Gen Zs love shopping online and their parents love taunting them every time a parcel arrives home.
So, to help them shop taunt-free during Big Billion Days 2024, we gave them Cover-Up Coupons, fake scratch cards that made shopping look like winning.

Creative Team:
Rahul Arcot, Gagandeep Bindra, Kajol Jeswani, Akash Mejari, Mandar Mahadik, Nikhil Kamble